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Italian company wins right to name itself ‘Steve Jobs’

by Sean P. Aune | December 28, 2017December 28, 2017 9:00 am PST

An Italian company has successfully won the right to name itself ‘Steve Jobs’ despite opposition by Apple.

A pair of brothers from Italy – Vincenzo and Giacomo Barbato – have spent years in court trying to win the right to name itself after the co-founder of Apple, Steve Jobs. According to a report from la Repubblica Napoli the legal fight started in 2012 when the brothers discovered that Apple had not registered a trademark for ‘Steve Jobs.’

The legal battle went on until 2014 and included the company’s logo, a stylized letter ‘J’ with an Apple-style leaf at the top and a hunk missing out of the right side. Apple argued the missing hunk was too similar to the missing bite in its logo, but the Italian courts decided it was not a bite as a letter is not edible. The brothers were barred from discussing the court victory until this year when the trademark was finally issued to them.

‘Steve Jobs’ currently produces a line of clothing, but the Barbato brothers say they do have an eventual plan to release electronics. “We are working on a line of highly innovative electronic devices, projects we have been working on for years,” they said in a statement.

While the court battle may be settled for now, it seems safe to come to the conclusion that Apple will be watching every move this company makes. Considering the litigous nature of Apple, there are sure to be more lawsuits coming down the road for the brothers.


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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