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Netflix is making a franchise out of its Will Smith movie Bright

by Danny Zepeda | December 21, 2017December 21, 2017 7:00 am EST

Bright is the highly anticipated movie arriving to Netflix on December 22. The film stars Hollywood legend Will Smith and is directed by David Ayer (Suicide Squad). Netflix has been pushing the film heavily leading up its release, something it doesn’t do often for its movies, but the reasoning behind this is becoming clear—it is supposed to become Netflix’s first major franchise.

Netflix has opted to stick to indie flicks when beefing up its original movie line-up, only shelling out big bucks when it involves big stars (case in point, its deal with Adam Sandler). It’s doing the same with Will Smith, already green lighting a sequel for Bright days before it even debuts. The movie cost a hefty $90 million to make, which is in the same ballpark as some big-time studio movies, and features a unique storyline that involves orcs, fairies and wands.

In shifting its end goal for Bright, Netflix has embraced the Hollywood blockbuster way of thinking. This will give it more room to build intriguing worlds audiences will want to continue exploring in future sequels.

Netflix’s shift to big-time blockbusters was bound to happen; its TV shows already carry the same cache as prestigious network series, but one key factor forcing its hands earlier than anticipated is Disney’s announcement that it will create its own streaming service in 2019. That means Netflix will lose many marquee blockbusters it offers from Marvel, Lucasfilm and Pixar. In creating its own blockbuster franchises ahead of time, this gives it ample time to fill soon-to-be-missing content.

No release date for the Bright sequel was announced or if the cast will reprise their roles, but we anticipate Will Smith’s return is a forgone conclusion.


Danny Zepeda

Born and raised in Southern California, Danny grew up on a steady diet Pixar, Star Wars and Steven Spielberg movies. Unbeknownst to him, this was...