Expect to see Huawei share United States availability details for the Mate 10 and Mate 10 Pro in just a couple weeks. It’s been confirmed by the company that, despite launching the phones more than two months ago in other parts of the world, both are going to be released in the U.S. sometime in 2018. Specific pricing and a release date will come at CES 2018 in Las Vegas, which starts in January.
Richard Yu, who leads Huawei’s consumer business, sat down for an interview with ABC News and hyped the Mate 10 as the opener for a new push in the region. Huawei would once again like to invest in the U.S. as internationally the brand is dominant.
If the brand can grow in the U.S., there’s a fairly good shot of becoming globally-recognized alongside Apple and Samsung. Most people in the U.S., though, are far from familiar with Huawei. So there’s plenty of work necessary to change that.
Here’s what Yu said in the interview:
“We will sell our flagship phone, our product, in the U.S. market through carriers next year. I think we can bring value to the carriers and to consumers. Better product, better innovation, better user experience.”
We already know at least one of the carriers planning to sell the Mate 10 Pro. Firmware for an AT&T-branded unit leaked several weeks ago, and it confirmed Huawei will simply repackage the global variant with pre-installed apps and services from AT&T. Other carriers, however, are unknown to be in or out on the Mate 10 Pro. In the past, AT&T has stepped forward to sell Huawei’s hardware. The Chinese company has also gone its own way to sell unlocked units through Amazon.
Based on Yu’s comments, it’s unclear if the Mate 10 will join the Mate 10 Pro. All signs have pointed to the U.S. only getting the premium model. Still, it’s relieving to see Huawei hasn’t given up on the U.S. yet.
To be successful in the U.S., you need support from major carriers. There’s just no getting around that. The majority of consumers in the region continue buying their phones through carriers because they’re familiar with them, and they can easily walk out of a store with a new phone after agreeing to a monthly payment plan.