Samsung will reportedly release a smart home speaker equipped with Bixby, according to Bloomberg. The device is said to retail for around $200, severely undercutting Apple’s HomePod ($350) and Google’s recently-released Home Max ($399).
Earlier this year, Samsung executive DJ Koh confirmed the company was working on a smart speaker, but declined to share details. The device will allegedly act as a hub for Samsung’s growing ecosystem of devices, including next year’s highly anticipated Galaxy S9.
Bloomberg sources claim Samsung is still working to perfect the speaker’s ability to conduct voice-based web searches. Bixby had its own set of problems when the Galaxy S8 launched, and it sounds like the company’s technology still needs work before expanding to more devices.
Samsung is a familiar brand in the home, so transitioning to the burgeoning smart speaker market should, in theory, be seamless. But the company has a lot of competition to go up against, including Amazon, Google, and Apple.
Details could change between now and release, but the speaker is expected to sport a design “between the size of Amazon’s latest Echo and the HomePod,” while pricing plans may fluctuate. Expect Samsung’s speaker to hit in the first half of 2018.