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Redbox basically replicated its kiosk business for the digital world

by Justin Herrick | December 15, 2017December 15, 2017 9:00 am PST

Redbox doesn’t want to get left behind. The company known for its red-colored kiosks selling rentals for movies, TV shows, and video games has announced Redbox On Demand. It’s a new video streaming service that takes the existing business into the digital world.

Instead of limiting its customers to physical locations outside of retail stores, Redbox will let you buy or rent from the comfort of your own home.

The service is more like iTunes and Google Play than Netflix and Hulu. Redbox isn’t trying to push a monthly fee to fund original programming. There isn’t a subscription attached to Redbox On Demand. It’s merely a pay-as-you-watch structure. If there’s something you want to watch, you can immediately buy or rent it. The library offered online should be very similar to what’s on Redbox’s kiosks nationwide.

Platforms with support include iOS, Android, web, Apple TV, Chromecast, Roku, and select smart televisions. Pricing starts at $3.99 for 48-hour rentals and $9.99 for purchases.

Its kiosk business won’t be going away, though. Redbox says it installed more than 1,700 new units in 2017 and many more are planned for next year. The creation of Redbox On Demand is just meant to give customers an additional option in getting quick-and-easy entertainment from the brand. Whether they’re out shopping or at home, Redbox is ready to serve up a movie or TV show.

Redbox On Demand is currently available in the form of a public beta, and the official rollout should take place in early 2018.

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Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...

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