You now have the ability to do something in the App Store you have never been allowed to do before: preorder apps. Apple is making the feature available nearly ten years after the App Store debuted for the iPhone 3G back in 2008.
Developers will be able to put their app up for preorder up to 90 days ahead of release. Before, developers could only publish their app when it was ready for release. The new preordering system will allow customers to preorder the app and it will download automatically on the day the app is released.
The feature will extend to the App Store for iOS, macOS and tvOS. Developers will have the ability to offer both free and paid apps for preorder. For paid apps, customers won’t be charged until the app downloads. If the price of the app changes during the preorder waiting period, customers will be charged the lowest price.
Preordering won’t be necessary for every app, but it might prove to work best with games. Imagine preordering a game like Pokémon GO or Super Mario Run and have it download automatically. That would be quite useful.
The preordering feature is now available for developers, so look for this option in the future.