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Apple just acquired a huge music recognition service

by Brandon Russell | December 11, 2017December 11, 2017 11:00 am PST

Apple on Monday confirmed it was has acquired Shazam in a deal estimated to be worth $400 million. The announcement comes just a few days after a report claimed a deal was imminent.

In a statement to BuzzFeed, an Apple spokesperson called the acquisition a “natural fit,” talking up the potential for the service to work with Apple Music.

“Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users,” an Apple spokesperson said.

Shazam is one of the industry’s most well-known services, having shot to fame in the early aughts of the smartphone. The service is capable of identifying TV shows, movies, and music, and then pointing users to services such as Spotify. It has become a crucial tool for music discovery.

It’s easy to see Apple integrating Shazam’s service into iOS, with a particular focus on growing Apple Music. The company may also utilize Shazam’s augmented reality technology, building ARKit, which Apple introduced with iOS 11.

“We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement,” the spokesperson added.

BuzzFeed

Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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