The Galaxy S9 probably won’t be at CES 2018

by Justin Herrick | December 6, 2017

The 2018 flagship from Samsung shouldn’t be expected to make an appearance in Las Vegas next month, according to the Korea Herald.

Amid speculation that the Galaxy S9 would at least in part be teased at CES, the company said anything relating to the phone is “unlikely” to be shared. Samsung would then be keeping home entertainment, appliances, and other non-mobile businesses as the focus for CES 2018. The Las Vegas-based trade show is typically the only time throughout the year when mobile sits behind anything else.

It was first reported by Evan Blass, the mobile industry insider at VentureBeat, that the phone and its plus-sized sibling would “make their first public appearance” at CES 2018. This new report, however, goes against that assertion.

Samsung could bring the Galaxy S9 to the Mobile World Congress in late February, but a standalone event in New York City later on is more likely. Earlier this year the Galaxy S8 debuted in New York City almost a month after MWC 2018 in Barcelona. The same thing happened with the Galaxy Note 8, which skipped IFA 2017 in Berlin. Samsung is deciding to skip trade shows in favor of hosting its own launches to get all of the attention possible.

Both CES 2018 and MWC 2018 will have plenty of announcements made by Samsung, though. It’s just that the flashy stuff everyone wants won’t be there. If there’s something from the South Korean brand to look out for, it’s the Galaxy X. Samsung’s foldable phone might see its global unveiling in Las Vegas.

We’ll be providing coverage from CES 2018, so be sure to stick with us beginning January 9 to catch everything happening.

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Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...