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AT&T’s DirecTV Now is gaining steam among cord cutters

by Justin Herrick | December 5, 2017December 5, 2017 11:00 am EST

Just one year ago AT&T entered into an entirely new space involving a small number of competitors. And it turns out that getting into the live television streaming business was a very good decision. DirecTV Now recently crossed 1 million subscribers.

The announcement of the milestone was made while other statistics from the first year were highlighted.

A timeline from day one to now was laid out. It shows that, by the end of 2016, more than 250,000 people signed up for the service. Many of them used an Apple TV or an Amazon Fire Stick, but DirecTV Now also works on a number of additional devices. Then, in February 2017, AT&T gave its Unlimited Plus customers free access to DirecTV Now. That may have helped the service cross 500,000 subscribers during the summer. The momentum also carried into the fall when DirecTV eclipse 800,000 subscriptions and add even more local channels.

Since October 2017, another 200,000 subscribers have joined DirecTV Now. AT&T says this is just them getting warmed up. Although it’s in a healthy state, DirecTV Now still sits behind Sling TV as the leader in live TV streaming. So, to continue growing, AT&T plans to roll out a bunch of new features in the next year.

The priority for DirecTV Now is to get a cloud-based DVR available as early in 2018 as possible. It was detailed earlier this year, but AT&T never got it out to subscribers. DirecTV Now is also set to receive 4K UHD, more on-demand content, individual profiles, and an additional concurrent stream. Those are all great things for customers to take advantage of, though a DVR to record shows accessible anywhere is likely the most-wanted for every customer.

AT&T is celebrating DirecTV Now’s first birthday with a promotion giving you one month with over sixty channels for just $10. Head over to DirecTV Now’s site, pick a package, and useĀ BDAY2017 at checkout. You’ll get $25 off your first month of access.


Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...