Apple remains a dominant force in the tablet space, but its iPad line lost steam in recent years. The company no longer sees consistent record-breaking performance from the products every quarter. Of course the team in Cupertino is aware of the slide, and it’s already taken action. There are absolutely no plans to abandon the iPad. Instead, Apple will continue reshaping the line.
In 2015, the iPad Pro was introduced as a high-end tablet that also existed as an alternative to a laptop. With the introduction of the iPad Pro, Apple tweaked the regular iPad to be more affordable. And that’s just the start of the iPad line’s remodel. Another new iPad is expected to be released in 2018 with qualities representing a departure from anything else we’ve seen from Apple.
Next year there could be an iPad released that costs just $259, according to DigiTimes.
The tablet, featuring a 9.7-inch display, would be aimed at “price-oriented consumers.” Apple would reportedly leverage the accessibility caused by its low price to maintain 10 million units sold every quarter. iPad sales are slowing, and competitors have long pushed cheap tablets into the market. Amazon and Samsung are among those who have long found success in focusing on budget-friendly tablets based on Android.
Aside from selling this iPad to consumers who want a less expensive tablet from Apple, it could be brought to businesses. The report suggests “industrial and service sectors” would be served well. It might mean Apple wants to release a rough-and-tough iPad that gets work done all while not costing a business a ton of money.
Ignoring the iPad Mini, the cheapest iPad is priced at $329. If Apple can get a new iPad’s price down to $259, it’ll certainly see success from different types of buyers.
There’s a possibility this product launches in the second quarter of 2018, but Apple’s plans could change at any time. If a cheap iPad is even happening, the debut will likely occur at WWDC in June. Apple typically uses its annual developer conference as a launching pad for new products.