LG makes decent phones, but they don’t sell particularly well. Its mobile division started losing ground a few years ago and still hasn’t recovered. Phones like the G6 and V30 are impressive, but Samsung’s Galaxy S8 and Apple’s iPhone X overshadow them.
Now, with its 2018 flagship months away from debuting, LG believes it’s the right time to install new leadership at the helm of the mobile division.
Taking over the company’s mobile division is Hwang Jeong-hwan, who brings years of experience in research and development including some time at LG. He’s the new president and chief executive officer making high-level decisions. Park Il-pyung, meanwhile, will join as chief technology officer. His experience includes having the same role at Harman International and working at Samsung’s Advanced Institute of Technology. Both individuals will assume their new roles in December.
The shakeup wasn’t rumored, and new leadership will need some time in order to execute fresh ideas. That likely means the G7, presumably being announced in February or March, will remain unchanged. Near the end of next year, the V40 could be the first phone built by the revamped mobile division.
Hopefully this changes the direction LG’s mobile division is heading. While the rest of the company is in healthy condition, its business in the mobile industry drags everything down. LG profited just $298.9 million in the third quarter of the year, which is low due to the mobile division losing money.