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Lenovo quietly gives AT&T the first new Moto tablet in years

by Justin Herrick | November 14, 2017

Lenovo announced a new tablet this week, but it belongs to Motorola. It’s not exactly the beast you’d expect, though, despite the company not having a tablet of its own on the market in six years.

The Moto Tab, which is an exclusive for AT&T customers, is yet another big-screen device that’s built for everyone in the family who loves entertainment.

Motorola introduced the world to Android tablets in 2011 with the Xoom. The tablet was positioned as a direct competitor to Apple’s iPad, and the company even spent a ton of money to advertise it during the Super Bowl watched by more than 100 million people. The Xoom received a successor near the end of the year, but Android tablets as a whole never gained traction against the biggest competitor.

Now, years later, we’re seeing a modest approach to tablets. The Moto Tab is undeniably simple.

Watching videos, playing games, listening to music, and getting some work done seem like things that every tablet can (and should be able to) do, but that’s the positioning we’re getting from Lenovo. The Moto Tab is also built for sharing. Its multi-user mode allows everyone to have their own profiles with apps separated. So you can ensure children get a safe mobile device and friends can’t stoop on your stuff.

Of course the specifications don’t really matter for a device like this, but we’re going to share them anyway. The Moto Tab features a 10.1-inch Full HD (1920×1080) display, Qualcomm’s Snapdragon 625 with 2GB of RAM, 32GB of internal storage, a microSD card slot, a front-facing camera, a 7000mAh battery, a USB-C port, and Android 7.1 Nougat. Lenovo is simply putting forward an average tablet that’s really cheap on a carrier’s payment plan.

AT&T customers can bring the Moto Tab home for $15 per month for twenty months. If they want to go without a contract, the tablet can be purchased outright for $299. And, at a later date, Lenovo will release accessories including a keyboard folio case and speakers.

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Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...