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Hasbro reportedly approaching Mattel for a buyout

by Sean P. Aune | November 10, 2017November 10, 2017 2:33 pm PST

If sources are to be believed, your dreams of G.I. Joe marrying Barbie may finally come to fruition.

In what could possibly be the largest takeover in the history of the toy industry, unnamed sources speaking with The Wall Street Journal have reported that Hasbro has approached Mattel about a possible buyout. Shares of both companies jumped in after-hours trading based on the report with Mattel shooting up 22 percent.

For those unfamiliar with the names, you are certainly familiar with their product lines. Mattel, while producing other products, is best known as the company behind the juggernaut that is the Barbie brand. Hasbro, meanwhile, has been responsible for G.I. Joe, Star Wars, Marvel toys and much more over the years. What both of them struggle with is breaking into other’s fields. In the parlance of the industry, Mattel is known for its “girls toys” and Hasbro for its “boys toys,” and both have struggled with breaking out of those verticals on a consistent basis. A merger of the two companies would create a company that controls every corner of the toy industry.

Hasbro currently is valued around $11 billion, while Mattel is sitting at $5 billion.

As with any deal of this size, it may never materialize, but it would it would have a significant impact on the toy industry to be sure.

With the news of a potential buyout of 21st Century Fox by Disney hitting recently as well, it seems that everyone is a buying mood lately.

The Wall Street Journal Flickr

Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...