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Apple unveils Q4 2017 earnings: Numbers just keep going up

by Brandon Russell | November 2, 2017November 2, 2017 2:21 pm PST

Apple on Thursday released its Q4 2017 earnings, and it’s doing exceptionally well despite the iPhone X only just coming to market tomorrow. Perhaps reports about the iPhone X’s influence over the iPhone 8 were over-exaggerated.

The company posted a quarterly revenue of $52.6 billion, which is a jump of 12 percent from the same period a year ago. According to Apple, over 60 percent of the quarter’s revenue came from international sales.

Apple said it saw $10.7 billion in profit from 46.7 million iPhones, 10.3 million iPads, and 5.4 million Macs sold. With its combined product lineup and services (and more on the horizon, including the iPhone X), Apple projects revenue to fall between $84 billion and $87 billion during the upcoming quarter.

During the previous quarter, Apple sold 41 million iPhones, so clearly the introduction of the iPhone 8 made a dent. During Apple’s earnings call, Tim Cook noted that the iPhone 7 is not outselling the iPhone 8. The previous quarter also saw Apple sell 11.4 million iPads and 4.29 million Macs. Apple’s numbers are up across the board.

With the iPhone X set to officially launch on November 3, Apple expects sales to be off the charts for Q1 2018, beating last year’s revenue of $78.4 billion during the same period this year.


Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.