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Essential Phone drops to $499 amid struggling sales

by Justin Herrick | October 23, 2017October 23, 2017 6:00 am PST

Now you can get the Essential Phone for $499, which is hundreds of dollars less than its original price.

Essential finally realized the price set for its first phone was insane. The company initially offered the Essential Phone for $699 despite being a brand that consumers weren’t aware of. It’s been almost six months since Essential introduced itself and two months since the Essential Phone was released, but little has been done to educate consumers on anything. With sales continuing to decline as additional competition arrives, Essential is taking $200 off the Essential Phone’s price.

The reason for the price drop, at least according to Essential, is “to make it even easier for you to experience our products and our brand.” Rather than creating big-budget television advertisements to bring visibility to the Essential Phone, the company believes reducing the price to $499 will gain attention and drive sales. That’s only going to get a very limited number of units sold, though, because most people don’t know who Essential is and what it sells.

The new price is already live on Essential’s site and Best Buy. Sprint and Amazon are going with the original price still, but the carrier has a special promotion in which getting the Essential Phone on a payment plan cuts the monthly payments in half. It’s possible that Amazon updates its product listing in a few hours to reflect the new price of $499 with free two-day shipping for Prime members.

If you currently own the device, Essential will give you a $200 off discount on the Essential 360 Camera or another Essential Phone. All you have to do is complete this form by Wednesday, November 15.

No one should be surprised by Essential’s decision to slash the Essential Phone’s price. Following its introduction in May, Essential hasn’t done anything to help itself be successful. Andy Rubin wouldn’t provide many details at launch, the device was delayed countless times, and the Essential Phone shipped with numerous bugs and an awful camera. Reducing the price helps make it more appealing, but there’s little reason to choose the Essential Phone over anything else on the market from a more trusted brand.

Essential

Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...

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