You can always count on T-Mobile to throw shade at its competitors. Verizon will announce earnings for the third quarter of the year on Thursday, but the carrier is already facing scrutiny from its most aggressive competitor.
T-Mobile CEO John Legere sent out a bunch of tweets Wednesday afternoon knocking Verizon for what it’ll share during the earnings call. The head honcho for the magenta-loving company says Big Red is experiencing a midlife crisis and lives in denial about having a failing network. Most of the attack from T-Mobile toward Verizon here is centered on the latter being out of touch with young consumers.
To pair with the tweets, T-Mobile released a promotional video. It highlights all of Legere’s tweets using Netflix clips. Obviously, T-Mobile is using Netflix clips because the carrier now includes a free subscription to the video streaming service with its family plan.
Shows appearing in the video include Wet Hot American Summer: Ten Years Later, Fuller House, Orange Is The New Black, Lemony Snicket’s A Series of Unfortunate Events, Okja, Mascots, The Ranch, Masters of None, Stranger Things, and GLOW. T-Mobile loves millennials, and millennials love Netflix. So this is an ideal way to demonstrate a connection between the brand and an active demographic.
There’s a good chance Legere live-tweets during Verizon’s earnings call, too. If he does, we’ll share some of his best tweets with you because they’ll be anything but tame. T-Mobile and its leader have been far from shy about bashing competitors for anything from decreased revenue to using fancy words.