Razer hasn’t been shy about its intention to announce a smartphone. First, the company’s CEO Min-Liang Tan confirmed a mobile device was in the works, and then he posed with what looked like a smartphone in his pocket. Now, the company has officially set an announcement date for the device.
Coming November 1, the device is expected to be geared “toward gamers and entertainment,” according to Tan. Rumors about a Razer-made mobile device first popped up when the company made the surprise purchase of Nextbit.
A landing page on Razer’s website teases the company’s “biggest unveiling” ever, with an image of a guy entranced by the mobile device he’s holding. It’s difficult to tell what the device looks like, and when the image is brightened (above), only a faint outline can be discerned.
With peripherals, laptops, and more in its portfolio, entering the mobile space will be a big gamble for Razer, which is beloved by the gaming community but relatively unknown in the mainstream. And it’ll be especially difficult at this juncture with the iPhone X, Pixel 2 XL, Galaxy Note 8, and LG V30 all announced and/or available.
How can Razer differentiate itself outside of making a device that’s geared toward gaming and entertainment? We’ll find out when on November 1.