MacBook shipments declined in the third quarter of 2017 as the overall PC market slid as well.
According to Gartner, Apple shipped out a total of 4.6 million MacBooks in the third quarter of 2017, marking a 5.6-percent decline from the same timeframe in 2016. The decline also impacted Apple’s overall market share, with its stake dipping from 7-percent down to 6.9-percent.
Apple has never been about attaining the biggest market share or selling the most computers, instead relying on high profit margins. The same is not true for its competitors, which for the most part also saw shipments decline across the board.
Lenovo (-1.5 percent), Dell (-0.4 percent), Asus (-9.0 percent) and Acer (-6.4 percent) all experienced lower shipments. HP was the only computer manufacturer to see a rise in shipments, seeing a 4.4-percent uptick with 14.6 million shipments in total for the third quarter of 2017. This was good enough to keep HP as the number one PC maker, with Lenovo, Dell, Asus and Apple rounding out the top five.
Overall, the PC market saw a shipment decline of 3.6-percent with 67 million units shipped out. That’s the twelfth consecutive quarter PC shipments have been down.