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Tamagotchi is back for its 20th anniversary

by Sean P. Aune | October 10, 2017October 10, 2017 6:00 am PDT

It may be difficult to believe, but it has been just over 20 years since Bandai unleashed the Tamagotchi in the U.S., and a fad took over the nation.

Originally released on Nov. 23, 1996 in Japan, the Tamagotchi made it’s way to the United States in May 1997. To celebrate this milestone, Bandai is releasing six different versions of the digital pet to celebrate.

Starting Nov. 5, you’ll find 20th Anniversary Tamagotchi selling for $14.99 in locations such as GameStop, Best Buy, Amazon and several more retailers. Pre-selling will begin today, Oct. 10, through several of the retailers.

There will be six styles available for this release, which you will find are smaller than the original model. Additionally, they will be packaged on blister cards as opposed to the boxes you found them in back in 1997.

In case you browse through the pictures below and think there is a typo on the orange one, fear not. You will notice it says “Tamagotch” as opposed to “Tamagotchi” as that was the original name in Japan and this is merely a tip of the hat to the birthplace of the virtual pet.

“For many Generation X kids, the Tamagotchi device can be considered America’s first and favorite digital pet,” says Tara Badie, marketing director for Bandai America. “The enduring power of Tamagotchi is its clear expression that nurturing and love never goes out of style. It’s such an honor to bring back one of the most beloved toys in a way that captures the magic and joy of a generation while embracing the sensibilities of new generations.”

As part of this update for new generations, you will find the menu system has been simplified to make it much quicker to both feed and clean up after your Tamagotchi. Actions will only require one step now and will make it that much easier to make sure your pet grows up into a good Tamagotchi.

If you aren’t old enough to remember the Tamagotchi, now is your chance to check it out. Be warned, however, Bandai wouldn’t give us exact numbers, but there will be some limit to the production run.


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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