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Americans can’t get enough of Apple

by Justin Herrick | October 10, 2017October 10, 2017 10:00 am PDT

Everyone knows Apple is popular. We just haven’t known how popular the brand is. Fortunately there’s a new study that reveals the brand’s status in the United States. The results are in from the CNBC All-America Economic Study, and it looks like Apple is taking over the country. Apple’s products are reaching people regardless of age, gender, and income.

The most impressive finding from the study is that more than 60 percent of Americans own at least one Apple product. That’s an increase from 50 percent in 2012, which was discovered in the same study. Consumers haven’t been deterred by the high pricing for Apple’s phones, tablets, laptops, and other devices.

Here are a few more statistics:

  • Average American household owns 2.6 Apple products
  • Less than 50 percent of those with incomes below $30,000, retirees, or women age 50+ own at least one Apple product
  • 87 percent of those with incomes above $100,000 own at least one Apple product
  • 64 percent of Americans believe they use their phones productively

CNBC reports that “young people, Midwesterners, and those with just a high school education” are most likely to be unproductive on their phones. Everyone else, however, is more inclined to get work done from an iPhone.

Apple’s ownership rate in the U.S. is quite impressive. While the wealthy were expected to own Apple products, it’s interesting to see that the average household in the country owns more than two. Again, price doesn’t seem to stop many people from buying Apple’s products. That has to do with the brand built over the years. When a consumer buys an Apple product, he or she knows they’re getting something that ‘just works’ and syncs with other devices in the ecosystem. If they buy an iPhone, they know it’ll work flawlessly with a Mac or iPad.

All of these figures are something Google can’t tout for Android. Apple continues providing outstanding support for new and old hardware while Google is struggling to keep even year-old devices updated.

CNBC

Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...

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