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Google plans certification program for third-party accessories

by Justin Herrick | October 2, 2017October 2, 2017 1:00 pm PDT

There will soon be official third-party accessories made specifically for Google’s own devices.

In 2016, Google introduced its own line of products with “Made by Google” branding. The company launched the Pixel, Daydream View, Chromecast Ultra, and a number of accessories as part of an effort to show Google makes its own stuff. Google heavily shifted its messaging to position the company as a hardware brand just as much as a software brand. If there was any confusion regarding the Nexus program, the Pixel solved that. Everywhere the phone was advertised you’d see the new branding.

The next step for Google is to launch a certification program that lets companies create third-party accessories that are made exclusively for its “Made by Google” products.

Google is taking a page out of Apple’s playbook. The company, according to 9to5Google, will copy Apple’s “Made for i” program. Companies will be able to submit their third-party accessories to Google for certification in order to receive a special logo that can be placed on packaging and advertisements. While shopping, owners of Google’s devices are then aware that a certified accessory is potentially better than anything else.

The branding for Google’s certification program would be known as “Made for Google.”

Additional details are scarce, but we’re on the verge of seeing what’s official. Google’s launch event for the Pixel 2 and other devices is happening on Wednesday, October 4. Stick with us throughout the day as TechnoBuffalo will be there live in San Francisco.

9to5Google

Justin Herrick

Justin is easily attracted to power buttons. His interest in technology started as a child in the 1990s with the original PlayStation, and two...

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