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6 Sales mapping software tools perfect for any business

by Kayla Matthews | October 1, 2017October 1, 2017 12:00 pm PDT

Sales mapping is an emerging technology, but one that could be integral to your outsides sales strategy. It involves combining data about current or potential markets with location-based insights.

When you know which areas are most likely to help you meet or exceed goals related to selling, it’s possible to save time and streamline your efforts.

There are many tools you can use to harness the potential of sales mapping to your advantage. Below, we’ll look at six that are certainly worth considering.

1. Map Business Online

Maybe you’re procrastinating investing in sales mapping tools because you’re worried about dealing with a huge learning curve. One refreshing thing about Map Business Online is how easy it is to use. No matter what kind of business you have, it’s simple to start creating worthwhile maps after importing Excel spreadsheet data.

Make one based on ZIP codes, demographics or color coding. It’s even possible to draw freeform sales territories for greater flexibility. Optimized vehicle routing lets you focus on fuel economy, while shared maps with editing capabilities let you get guidance from others to ensure the details are as up to date as possible.

2. Tableau

Tableau helps make sense of analytics with embedded data capabilities. Smoothly integrate this tool with Salesforce or copy an embed code from the Tableau interface and paste it into another application to show stakeholders some of the insights you’ve uncovered with Tableau’s help in recent weeks.

Tableau helps you illustrate data points to build a strong case for moving into a certain sales territory or breaking a very large one into multiple segments. Use Tableau’s narrative boxes to clarify what your data means, making it easier to understand for new members of your sales team, company executives and others who may not be familiar with it.

3. ZeeMaps

Tired of sorting through seemingly endless lists of sales data? Turn it into maps instead. ZeeMaps lets you start building mobile-friendly maps without signing up at the site. Put unlimited markers on each map and customize them with images for better visibility. A trip planner feature is particularly handy if your sales team members often have to travel. It allows you to figure out multipoint routes based on distance or time.

4. GeoMetrx

Using a sales map effectively involves depending on science to make your sales team more productive. GeoMetrx can plot any location within Google Maps, giving you ample resources to confidently view your territories in ways that make the most business sense. Improve your strategies and stop using textual data on spreadsheets to make sales-related decisions. GeoMetrx also makes it possible to add demographic details for richer results.

5. MapInfo Pro

This tool integrates with the most common PC data formats, plus databases you may already be using. A straightforward, ribbon-based navigation system combines with rollover displays and dropdown menus, reducing common challenges as you build and edit maps. Based on a catalog of over 300 datasets, MapInfo Pro allows you to alter how each dataset appears, tailoring them to your company’s needs.

6. AlignStar

Rely on AlignStar to take some of the guesswork out of how to conquer your sales territory-related shortcomings. The software’s Territory Expert feature offers analytical ideas for improving results in targeted areas. Also, automate your territory-planning process and finish it in a couple of days rather than weeks.

Import multiple data sources related to call data, historical sales data, market potential and more. Then, turn those statistics into easy-to-understand visual representations that re-energize your sales efforts.

Thanks to these feature-packed tools, you can swiftly begin witnessing sales mapping software at work.

After applying it to your business operations, you’ll feel more equipped while evaluating compiled materials and making educated decisions about how to boost outcomes.

Images by rawpixel.comSerpstat and Lukas 


Kayla Matthews

Kayla Matthews is a writer and tech blogger, talking about connected devices and smart tech on websites like MakeUseOf, VentureBeat, Motherboard and...

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