Huawei is building hype before it announces the Mate 10 on October 16, but the company is awkwardly saying that the phone won’t be a phone.
The latest teaser for the phone that will definitely be a phone says the phone is “an intelligent machine.” Huawei would like to push artificial intelligence, though it’s unclear if the Mate 10 will have an existing digital assistant like Alexa heavily promoted or a new in-house solution. Throughout the teaser, Huawei emphasizes the phone’s ability to behave on its own. The Mate 10 can see, think, and learn just like a human to understand humans. It is, according to the company, very aware of its surroundings.
It’s understandable to label your new flagship as something fancy; however, there’s no point in denying the Mate 10 is a phone. It’s the successor to last year’s Mate 9 which was a phone, and this will behave just like any other phone. So the Mate 10 is a phone. Just don’t tell Huawei we said that.
The Mate 10 will be announced alongside the Mate 10 Pro and Mate 10 Lite next month during a launch event in Germany.