Sony’s Xperia smartphones continue to fall well behind devices from Apple, Samsung, LG and even HTC. But Sony is about to make a move that may help turn its fortunes around: It’s finally updating its smartphone design.
In an interview with Indian Express, Sony’s managing director for India Kenichiro Hibi revealed Sony is finally updating its smartphone design with a more modern finish.
“We have deployed an omnibalance design as long as the X series continues to be available in the market,” related Hibi. “[W]e are planning to launch new generation of products and you can expect a complete new design from the devices.”
This is great news for Sony Xperia fans. The Xperia design has grown very tired over the years, and it’s about time Sony moves in a different direction.
Once you’ve seen one Xperia device, you’ve seen them all. From the high end XZ1 Premium to the low end Z3, each has the glass build with the chunky front bezels. This design has been around for years, even though drastic improvements have been made in smartphone technology.
Hibi went to admit the market is trending toward bezel-less displays, adding Sony’s answer to this trend will arrive “soon.”
Sony has generally held back major smartphone announcements for Mobile World Congress, which takes place in February. That may be the first time we see Sony’s renewed mobile approach.