Apple is expected to have a short supply of iPhone X units when it launches on November 3. According to Jeff Pu, a Yuanta Investment Consulting analyst, Apple will be limited to only 12 million units ready for the first weekend.
Pu related to the Nikkei Asian Review that Foxconn is manufacturing around 2 million units in September and about 10 million units in October, just in time for the November 3 release.
Pu also revealed that Foxconn will ramp up manufacturing to full capacity by December, manufacturing a total of 40 million units by the end of the year. That corroborates an earlier report from KGI Securities analyst Ming-Chi Kuo.
The 12 million mark is about on a par with past iPhone release weekends. With the iPhone 6 and 6 Plus, Apple sold 10 million units on launch weekend, and 13 million units for the iPhone 6s and 6s Plus. The numbers declined for the iPhone 7 as it was more of an iterative update.
Even though the numbers are comparable, the high of 13 million units sold on launch weekend with the iPhone 6s was over two years ago. Hype around the iPhone X is much higher due to the major upgrades Apple introduced, leading to the expectation that the device will be extremely limited.
Reports have also claimed the iPhone X will be harder to find than the 256GB Jet Black iPhone 7 Plus. Apple launched that iPhone in September of last year and it was still hard to find well into December.