Apple’s iPhone X will be hard to find when it’s released in November, and that’ll be due to a combination of high demand and limited supply. That’ll keep the phone from being in the hands of everyone who wants the iPhone X for at least a couple of months. And the situation might’ve gotten worse.
The suppliers of components for the iPhone X have been instructed to reduce shipments. Apple hopes to hold a large percentage of components to maintain some level of availability through the end of the year and into 2018.
The iPhone X’s release should be comfortably served by 40 percent of the components initially ordered. There are suppliers, however, who are having a hard time even meeting the production needs for the reduced order.
Apple followed a similar strategy in 2016 with the iPhone 7. Back then, the numbers were reversed. The company needed 60 percent of the components ordered while 40 percent were held to be ordered a few months later. Apple did this to maintain the iPhone 7’s availability on the release date, through the holidays, and into the following year.
With many skipping the iPhone 8, Apple wants to understand if consumers are actually going to show up in record-breaking fashion for the iPhone X. It’s unclear whether consumers are waiting for the iPhone X or feel both new phones aren’t worth their attention. By reducing the order on components, the company could wait and see how the iPhone X is responded to.