Disney’s cross-platform movie service, Disney Movies Anywhere, has sent out a note to users that it is dropping support for one of its partners.
Disney has started sending emails to customers of its Disney Movies Anywhere service that it is dropping support for Microsoft’s Movies and TV store.
The good news is that whatever you purchased before this announcement is safe both on Microsoft’s platform and Disney Movies Anywhere. This just means that any future Disney purchases, to make sure they sync across your various platforms, will need to be purchased via Amazon, Fios by Verizon, Google Play, iTunes or VUDU.
Disney Movies Anywhere is one of the most forward thinking projects we’ve seen from a studio in the coming age of digital distribution. If you aren’t familiar with it, the idea is you link all of your accounts through a central hub, then if you purchase a movie on a site like Amazon, it also becomes available in your iTunes account. If you really want to hedge your bets, a lot of Disney Blu-rays come with a code for a digital copy so then you have it both physically and on all of your digital platforms.
Seeing Disney drop support for any of the existing platforms under this system is cause for concern. Since we don’t know yet why Disney made this move it can cause you to quickly wonder about the future of the platform as a whole. Was it low sales? A dispute about technology? And could any of the other platforms suffer a similar fate down the road?
Hopefully it was something minor and there is no cause for alarm, but as one of the best handlings of digital content we’ve seen to date, we certainly hope Disney Movies Anywhere continues on for a long time.