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Apple’s new Steve Jobs Theater has some nifty tricks up its sleeve

by Danny Zepeda | September 6, 2017September 6, 2017 11:30 am EST

Apple is ready to announce its latest iPhones next week, which it will do so at its new Apple Campus in the Steve Jobs Theater. It’s a state-of-the-art building in which no expense was spared, with some nifty tricks up its sleeve.

According to Bloomberg, the Steve Jobs Theater has some surprises for the attendees of next week’s iPhone unveiling. Upon first entering the building, visitors will see that the roof is a silver disc enclosed by glass walls that make it seems as though the roof is floating. Inside, there are two custom-made futuristic rotating elevators that only has one door to enter and exit.

The theater where the keynote will take place seats up to 1,000 people with top-of-the-line leather seats that reportedly cost $14,000 each. After Tim Cook concludes the event, an inside wall will retract, opening up to the demo area where the new products will be on display.

Sounds like Apple is planning on making a lasting impression on attendees. Apple hasn’t specified how much it’s new campus cost to make, but a $5 billion figure has been thrown around. A lot of that went into making the iPhone Edition’s debut quite memorable.

TechnoBuffalo will be at the event bringing you all of Apple’s announcements.


Danny Zepeda

Born and raised in Southern California, Danny grew up on a steady diet Pixar, Star Wars and Steven Spielberg movies. Unbeknownst to him, this was...