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iPhone 8 survey shows consumers are not yet aware of what’s coming

by Sean P. Aune | September 5, 2017September 5, 2017 11:00 am PDT

It may be difficult to believe, but there are people in this world that are not aware that the iPhone 8/iPhone X is going to be a radically different device.

Coming to sites such as TechnoBuffalo and our other technology brethren, it may be difficult to imagine that anyone doesn’t know every detail of a new phone before its announcement, but it does indeed happen. Piper Jaffray conducted a survey recently of 400 iPhone owners

Piper Jaffray conducted a survey recently of 400 iPhone owners and found that there’s no noticeable increase in the intent to upgrade this year over last year. In the survey conducted in 2016 prior to the iPhone 7 announcement, Piper Jaffray found that 15 percent of existing iPhone owners surveyed intended to upgrade. In the 2017 survey the number grew only to 16 percent. “We believe the survey suggests that awareness of potential for this year’s iPhone to be a more robust upgrade is relatively low,” the investment bank said in its note.

This does not mean, however, that Apple will see a decline or stagnation in sales, it just means that your average consumer is not as up to speed on all of the rumors. The report actually goes on to say that Piper Jaffray expects sales to be up 12 percent year-on-year, and it will come in second only to the iPhone 6 growth which was 36 percent.

With expectations pegged at 330 million users on iPhones that are two or more years old by the time of the Sept. 12 announcement, the likelihood of massive sales this year seems high.

Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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