Watch out, Olark. WhatsApp has confirmed it’s testing a new feature, which will allow businesses to use its messaging platform as a means of real-time customer service.
We don’t know a great deal about the tool, other than that companies can set working hours, a predetermined away message and canned responses to recurring questions.
To prevent phishing, WhatsApp is vetting businesses and awarding a verification tick to those able to confirm their identity by providing official documents, like bank statements.
Don’t expect to see your local curry house on the list just yet
The feature is currently limited to a small number of companies participating in the pilot program, according to WhatsApp, but will expand to more in the not-too-distant future.