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Blizzard proves it’s a sentimental softy, renames Battle.net into Blizzard Battle.net

by Ron Duwell | August 15, 2017August 15, 2017 8:00 am PDT

Sentimentality has won the day! Blizzard has been threatening for some time to rename its iconic online service Battle.net into something that doesn’t sound like it’s stuck in the 1990s. However, fan backlash and nostalgia for the good old times have, for the time being, won the day and preserved the name almost in its entirety.

From now on, Battle.net will be officially called Blizzard Battle.net. Blizzard acknowledged that the fans’ reaction to the new name helped them come to this decision in its official blog.

When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging. We understood that Battle.net stood for something special – it represents years of shared history and enjoyment, community and friendship, for all of us and our players.

After giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well.

Reserving the right to be a softy

This way, everybody wins! Blizzard gets to keep its goal of being on-brand with the rest of its products, making sure its recognizable name is attached in some way to Battle.net, and yes, the sentimental gamers who have been playing Warcraft II and StarCraft since the days of dial-up modems get to rest in peace that this important chapter of gaming history isn’t going anywhere.

As I’ve said, it’s my console gamer roots that make it easy to accept change in the PC world, but still, it makes me warm and fuzzy that others get to continue their nostalgia in the same way I do through Mega Man Legacy Collection and Sonic Mania.

Go go, sentimentality!

Blizzard

Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...

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