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Apple experienced a solid bounce back in MacBook sales last quarter

by Danny Zepeda | August 15, 2017August 15, 2017 2:00 pm EST

Apple saw a sales spike of 17-percent for MacBooks during the second quarter of 2017 compared to the previous year according to a new report by market research firm TrendForce.

The sales bump includes an estimated 3.98 million MacBook units sold during the quarter. It’s a nice bounce back for Apple that was buoyed by the refreshed 12-inch MacBook that helped ignite sales. TrendForce also forecasted Apple will experience a “double-digit sequential growth” in the third quarter as it shifts its focus towards the MacBook Pro during the second half of the year.

The strong second quarter places Apple fifth among notebook sales in a tie with Asus. Both Apple and Asus have a 10-percent market share. HP continued to take the top spot with 23.4-percent market share, followed by Lenovo with 20.1-percent and Dell with 16.4-percent. HP held the top spot in notebook sales for the fifth consecutive quarter, garnering a 8.5-percent market share growth over the second quarter of 2016 primarily due to back-to-school sales.

The global notebook market saw a sequential growth of 5.7-percent and year-to-year growth of 3.6-percent. A total of 39.96 million units were sold during the quarter.

KGI Securities analyst Ming-Chi Kuo has reported that Apple is planning on seriously upgrading its top-end 15-inch MacBook Pro to include 32GB of RAM. That would give power users a big reason to upgrade, thusly boosting MacBook sales again in the second half of 2017 if Apple does indeed go through with the rumored upgrade.


Danny Zepeda

Born and raised in Southern California, Danny grew up on a steady diet Pixar, Star Wars and Steven Spielberg movies. Unbeknownst to him, this was...