Sometimes, video games can be massive. They can be so massive that other video games can suffer. Consider the “Call of Duty effect” that Activision’s shooter franchise once had. No publisher would want to launch their title near Call of Duty for fear that sales would be slowed due to its release.
That same notion applies to Red Dead Redemption 2, and companies have been relatively pleased to see it delayed out of 2017 and into 2018. Add EA to that list.
EA CFO Blake Jorgensen recently told investors that the delay of Red Dead Redemption 2 provides them with “a little bit of opportunity.”
“What we’ve found historically, we’ve had many times where we’ve gone into quarters that looked daunting because of the competition. Think back to [Grand Theft Auto V] when it came out, and what we actually found is it grows the overall market. It drives console sales. Oftentimes, many of those titles get bundled to help drive or reduce the price of a console for the consumer, and it drives excitement in the marketplace, and we like that. It benefits the consumer and it benefits us because it generates a lot of buzz around games.”
They like games like Red Dead Redemption 2 because they will push people to buy consoles and, in turn, eventually buy other games. They just don’t want their software to become a casualty near the release of titles like Red Dead 2.
Can you blame them? Red Dead Redemption 2’s gonna be huge.