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Ubisoft says Xbox One X will help the game industry grow

by Eric Frederiksen | August 1, 2017August 1, 2017 6:00 am PST

While gamers might be balking at the price of the Xbox One X, there’s no doubt it’s a beast of a system in the console world. Ubisoft CEO Yves Guillemot thinks that’s enough to give the system a chance at making a mark on games. In an interview with GameSpot, Guillemot talked about the system’s potential.

“We did a deal with Microsoft on Assassin’s Creed: Origins, which is taking really good advantage of the power of the [Xbox One X],” Guillemot said. “We like very much what they are doing because instead of having a Kinect or something, this time the industry went after more power for the machine – so more immersion, better AI, and overall better games.”

Guillemot said that Ubisoft looks forward to using that power to improve the experiences people have, and that those better experiences will attract buyers.

Yves loves video games

The biggest caveat here is that Guillemot expresses enthusiasm for just about every game console released. Ubisoft is a big publisher, but it has managed to retain an almost indie-like attitude toward games. During this year’s E3 presentation, the company pulled a whole bunch of its developers on stage to show the “Ubisoft family,” and Beyond Good & Evil creator Michel Ancel even shed a few tears when talking about his game on stage. Ubisoft gets emotional about games.

Whether or not Xbox One X will make the impact Guillemot is suggesting depends, as he says, on Microsoft getting behind it, and also on Microsoft giving people a reason to buy it aside from the Tim-the-Tool-Man-Taylor sales pitch of it being the most powerful console ever. The Xbox One X made its debut at E3 this year with an announced price of $499. It’s Microsoft’s smallest and most powerful console ever, and promises to run many games at 4K resolution and a 60 fps frame rate. We’ve only seen a few games running on it, though we can expect more during Microsoft’s August 20 press conference at Gamescom.

The Xbox One X releases on November 7, 2017.


Eric Frederiksen

Eric Frederiksen has been a gamer since someone made the mistake of letting him play their Nintendo many years ago, pushing him to beg for his own,...