I hope you enjoy or enjoyed GTA Online, the multiplayer arm of Grand Theft Auto V. It’s made Rockstar and Take-Two, the studio’s parent company, heaps of cash. As of April 2016, GTA Online pulled in more than $500 million in microtransactions. We know that information thanks to a lawsuit.
That insane profit will essentially plot Rockstar’s course until it stops making the company money. Heck, I’d imagine GTA Online‘s success is why we still haven’t seen any of the promised single player DLC for Grand Theft Auto V.
Speaking with Games Industry, Take-Two CEO Strauss Zelnick explained that they “know what Rockstar tends to do. And Rockstar’s activities have been transformed by Grand Theft Auto Online.”
The success of GTA Online will dictate how Rockstar makes multiplayer games. Period. It makes too much money to be a one-time thing.
What does that mean for Red Dead Redemption 2? I assume we can expect a Red Dead Online, of course, rife with microtransactions that make Rockstar and Take-Two a ton of money. Games Industry asked Zelnick if they think Red Dead Redemption 2 will be as successful as GTAV.
“I don’t make assumptions like that… What the team is doing is trying to make the best possible game they can, and if they succeed… Look, the reason, in my opinion, why GTA V has sold 80m units, and GTA Online had another record year 3-and-a-half years since its release, is because it stands alone in the generation. In every prior generation, there have been other titles that have clustered around GTA from a quality point-of-view. That’s clearly not the case now. If you are over 17 and you have a new generation console, you have GTA. Otherwise we wouldn’t have shipped 80m units. Can any other title achieve that? It seems unlikely. Do we have incredibly high hopes for Red Dead? We do. But we are not putting it in the context of GTA.”
Honestly, I think he’s underselling Red Dead. This game will be colossal.