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Razer’s next great product isn’t what you’d expect

by Brandon Russell | July 21, 2017July 21, 2017 12:30 pm PDT

Bloomberg on Friday reported Razer, a company known among gamers for making laptops and peripherals, is gearing up to make a smartphone. And not just any smartphone, but one that’s “tailored for its consumer base of hardcore gamers.”

The company is reportedly planning an IPO in Hong Kong, valuing its business at $5 billion, after which it will use some of that money to develop a device. The Bloomberg report doesn’t provide any details about what shape Razer’s smartphone might take, so it’s unclear how it will cater directly to gamers.

However, hearing that Razer plans to introduce a smartphone isn’t a surprise. Earlier this year, the company made the surprise acquisition of Nextbit Systems Inc., a startup that took a “cloud-first” approach to smartphone software and design.

Razer has earned a favorable reputation among gamers for making some of the industry’s best peripherals, including mice, headphones, and keyboards. The company also makes some of the most beautiful laptops around—including the recently-upgraded Blade Stealth.

The company isn’t expected to file for an IPO until October, Bloomberg said, so it’s likely we wouldn’t see a Razer phone until sometime in 2018 or maybe even 2019.

Bloomberg

Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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