Apple has appointed Isabel Ge Mahe its new managing director of Greater China. Formally the company’s vice president of wireless technologies, Mahe’s new role will have her leading Apple’s team in China, and reporting directly to CEO Tim Cook and COO Jeff Williams.
“Apple is strongly committed to invest and grow in China, and we are thrilled that Isabel will be bringing her experience and leadership to our China team,” Cook said. “She has dedicated a great deal of her time in recent years to delivering innovation for the benefit of Apple customers in China, and we look forward to making even greater contributions under her leadership.”
Mahe joined Apple in 2008 after six years at Palm, and in her previous role, she worked on various wireless technologies for the Cupertino company — including cellular, Bluetooth, and NFC. She also oversaw the engineering teams responsible for developing a number of wireless Apple services, including Apple Pay, CarPlay, and HomeKit.
“I’m honored to have this opportunity to represent Apple in China and work more closely with our incredibly talented team,” Mahe said. “Everyone at Apple is proud of the contributions we make to the communities where we do business, and I am looking forward to deepening our team’s connections with customers, government and businesses in China to advance innovation and sustainability.”
Born in Shenyang, Liaoning, Mahe is fluent in Mandarin, and will be based in Apple’s Shanghai office. She will take over Greater China operations later this summer as Apple continues to establish a name for itself there. It is currently fighting to make the iPhone a big player in the local smartphone market, which is currently dominated by more affordable handsets.