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Amazon is taking aim at the Geek Squad

by Sean P. Aune | July 10, 2017July 10, 2017 12:00 pm PDT

For years if you wanted technical help at your home, the first name to pop into most people’s minds was Geek Squad, but it appears Amazon is aiming to change that.

Amazon has had a way to book third-party service providers for some time now from plumbing to just about everything else you can imagine. However, now the company is looking to employ technicians to come out to your home for a fee and help you with smart home items. Additionally, Amazon has started offering free in-home 45-minute consultations with the purchase of its Echo devices to help you get the most out of it.

Currently, these services are available in seven markets – Seattle, Portland, San Francisco, San Diego, Los Angeles, San Jose and Orange County, California – but, according to Recode, Amazon is gearing up to expand. The company has posted job listings for “field technicians” in cities such as Tampa, Hoboken, Miami, Orlando, Houston, Dallas and Las Vegas.

The news circulating on Monday morning was enough to send Best Buy’s stock down as much as 7.5 percent. The stock did recover some of those losses throughout the morning, but if the speculation proves accurate, the electronics retailer could be in for some serious competition.

Amazon’s pricing currently runs $99 for the installation of items such as a smart home thermostat, but it also runs discounts as much as 20 percent off from time to time.

With Amazon setting up brick and mortar stores as well as attempting to purchase Whole Foods, it’s clear the online giant is looking to expand into more markets. It’s becoming more of an Amazon world and we’re just living in it.

Recode

Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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