When the Essential Phone was announced, the company’s CEO, Andy Rubin, said the device would begin shipping in just 30 days. It was an ambitious timeframe that suggested the startup was ready to shake up the crowded smartphone market.
But over 30 days later, and there hasn’t been a single peep from Essential other than to announce Sprint as an exclusive carrier partner in the U.S.
According to Business Insider, an Essential spokesperson hasn’t responded to multiple requests for comment, which doesn’t reflect well on the company. Is there something going on with manufacturing? Was the company’s promised launch window too ambitious?
Consumers can still preorder the device from Essential’s website for $699, though no estimated time of arrival is provided.
“We will notify you when your phone is ready to ship,” the company’s website reads.
Last week, a spokesperson for Sprint told Business Insider the Essential Phone would “debut this year.” That’s alarmingly vague, especially when Rubin said the device would be shipping by now.
Which is a shame, because the Essential Phone sounds like it could have a big impact on the market. Featuring a titanium design, dual-camera setup, and 5.71-inch edge-to-edge display, the device is an intriguing option outside of the Galaxy S8 and OnePlus 5.
Hopefully, the company provides an update soon. The device recently stopped by the FCC, so gaining regulatory approval could be what’s holding the device back. With devices like the Galaxy Note 8 and iPhone 8 on the horizon, however, it risks being overshadowed—or, worse, completely forgotten—if there’s an extended delay.