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Nintendo used these illustrations to pitch the Switch internally (Gallery)

by Joey Davidson | June 30, 2017

While it makes sense today, I imagine pitching the concept of the Nintendo Switch before it was approved was rather tough. It’s a console that plays on the TV, can be removed, has detachable controllers, works as a portable, the controllers also work for multiplayer and the console itself is the screen.

When you pull all the particulars away from the Nintendo Switch, it’s a complicated idea. Nintendo managed to market it in a way that makes sense (unlike what they did for the Wii U), so we had a firm understanding of what the Switch was ahead of release.

Now, thanks to Protodude on Twitter, we have a gallery of the illustrations Nintendo used to pitch the “Nintendo NX,” the previous codename for the Switch, internally.

Here they are, and they are glorious.


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Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...


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