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Amazon’s Prime Day sale is returning, expanding to new markets

by Killian Bell | June 29, 2017

Amazon today announced its third annual Prime Day sale for 2017. Shoppers have less than two weeks to wait for generous discounts on thousands of products, and this year, the sale is expanding to three new markets, bringing the total number of supported countries to 13.

Prime Day first kicked off in 2015 to celebrate Amazon’s twentieth anniversary, but at the time, we had no idea it would become an annual event. Amazon had previously confirmed a third one for this year, but it offered no dates. Now we can confirm Prime Day 2017 will kick off on July 11, though discounts will begin from 6 p.m. PT or 9 p.m. ET on Monday, July 10.

Last year’s Prime Day sale was Amazon’s biggest sale so far — not just for Prime Day, but for any day in the company’s history. Customers enjoyed big discounts on thousands of items, from Amazon’s own Kindle devices and other electronics, to books, toys, movies, music, and games. This year, we can expect more of the same.

It will be slightly different to make finding the perfect deal easier, however. Amazon is going to split the deals by theme, so you won’t have to wade through discounts on garden tools and games to find a great deal on laptops. Amazon is also emphasizing that it will be offering some stellar deals on TVs, something its Black Friday sales have become known for.

The retail giant also promises a record inventory for this year, though you can be sure the best deals will still sell out quickly. New items will be added every hour, and you’ll have to act quickly to bag them before they’re gone. As usual, you’ll need to be a Prime member to take advantage of the discounts, but you can enjoy a one-month free trial if you haven’t already.

The sale will run for 30 hours, and will be available in every market that was supported in 2016 — plus China, India, and Mexico.

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Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...


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