That sick Call of Duty 360 no-scope headshot montage complete with air horns and stacks of cash forming the frame for YouTube that you’ve been working on in your free time over the last six months of your life? That thing might not be eligible for monetization.
YouTube is working to make its advertising policy more clear, and that includes some stipulations about what can and can’t be shown in video content. One of the biggest types of videos on YouTube? Ones that relate to video games.
It makes sense, then, that YouTube would make a nod to video games and what might be a cause for demonetization in these types of videos in a recent update to their advertising policy. “Violence in the normal course of video gameplay,” they write, “is generally acceptable for advertising, but montages where gratuitous violence is the focal point is not.”
This is problematic because of the montage culture that exists already on YouTube. Search any popular video game’s name and then “montage,” and you’ll be met with a ton of videos that feature exactly the type of content that would be cause for demonetization concern.
YouTube is in the midst of a sort of crisis as it relates to their content creators and advertisors. Violent video game montages seem like an easy thing to avoid, but who’s to say advertisors won’t deem the normal violence over the course of something like Resident Evil 7 worthy of demonetization, too?