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Amazon is going to try the smartphone game again

by Josh Levenson | June 5, 2017June 5, 2017 9:30 am PST

Amazon’s taking another stab at conquering the budget-friendly smartphone market, reveals a new report published by Gadget 360. It would appear that the firm’s learnt from the many mistakes it made with the failed Fire Phone as its new smartphones — allegedly branded “Ice” — are said to come with the full suite of Google Mobile Services on board, including the Play Store.

More specifically, the report claims that at least one handset in the Ice lineup will debut in India by the end of the year. It’s set to carry a sub-$100 price tag, and pack at least a 5.2-inch display, a Snapdragon 435 CPU, 2GB of RAM, a 13MP rear-facing camera and a fingerprint sensor. It should also ship running Android 7.1.1 Nougat, with Google Assistant preloaded (no, not Alexa).

Nothing’s set in stone

That’s a lot of punch for a device that’s rumored to cost less than a hundred bucks. Obviously, nothing’s set in stone and the aforementioned specifications are subject to change — but if they turn out to be true, Amazon could have a nice little win on its hands in emerging markets. All it needs to do is keep the Amazon Appstore off the handset and we’ll be willing to try it out.

Gadget 360 The Verge

Josh Levenson

Josh Levenson is an avid technology enthusiast who writes news and the occasional how-to. He's also a self-proclaimed sneakerhead and has been an...