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BlackBerry KEYone off to promising start in Canada

KEYone is off to an incredibly promising start in BlackBerry’s home nation. The new device goes on sale there on Wednesday — the same day it goes on sale in the U.S. — and Canadian carrier Rogers has confirmed early reservations are through the roof.

BlackBerry proved it could make a good Android-powered smartphone with a physical keyboard when it gave us the Priv, but there was still room for improvement. With KEYone, it returns to more familiar design principles, with larger physical keys that are permanently fixed beneath the handset’s tall Full HD display.

Although the vast majority don’t see the need for those physical keys anymore, KEYone has still been getting great reviews — mostly for its impressive design, smooth software, and excellent camera (it has the same sensor as Google’s Pixel handsets). This has clearly helped Canadian fans become even more excited for the device.

Steve Cistulli, President & GM of TCL Communication North America — which manufactures the KEYone under the BlackBerry name — has confirmed that the device has received more registrations than any other BlackBerry ever at Rogers. “This makes our nationwide Canadian on-sale on May 31 even more exciting,” Cistulli added on Twitter.

“When you stop and think about that and consider that Rogers (Rogers Cantel at the time) was among the first to launch BlackBerry service in 1999, that’s quite a milestone to surpass!” notes CrackBerry.

Rogers has already begun issuing shipping notifications ahead of the KEYone’s arrival later this week. Have you pre-ordered yours?

Steve Cistulli CrackBerry

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Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...


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