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You aren’t alone when it comes to trying to find a Nintendo Switch

by Ron Duwell | May 26, 2017

GameStop has some pretty choice words praising the Nintendo Switch and its success in North America in the retailer’s latest financial report. The largest video game chain in North America claims that, based on its own statistics, the Switch is currently outpacing even the Wii itself.

Over the same time period after their launch, GameStop’s numbers show that the Switch has sold 10 percent more units than the Wii did back in 2006. Overall, stores have seen a 2.3 percent increase in sales performance, thanks in part to the strength of the Switch’s performance, and software is flying off the shelves just as quickly with 5.4 million units sold since March.

GameStop CFO Rob Lloyd states that the performance of the Switch is very significant.

We are all veterans of the Wii launch. The fact that this is ahead of the Wii launch is significant.

And as for meeting the public’s demand for the console, President Tony Bartel says that GameStop hasn’t even come close.

Literally we have the product sold before they hit our warehouse. But we haven’t seen supply even come close to catching demand at this point. The form factor of the games lends itself very well to a trade-in model. So we anticipate there will be a high percentage of trades for these games,” said Bartel. “I’d say the Switch, just like the Wii did, is driving a lot of new innovation. So in the next year I think you’ll see growth in new games.

And the holidays aren’t even here yet

Launching early in March was the right move for Nintendo. Unlike the Wii, which launched in the heart of the holiday season, the Switch’s release has capitalized on the relatively relaxed release schedule. Even the unusually large number of sleeper hits in this early 2017 hasn’t made a dent in the console’s impact.

The launch also coincides with the financial reports of its third-party partners, and Nintendo only looks like a hero when you read lines from GameStop, SEGA, and the sales figures across the video game industry.

Well played, Nintendo. Can’t wait to see how this carries into the fall.

Gamasutra

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Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...


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