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Nintendo is riding a seven-year high thanks to the Switch

by Ron Duwell | May 25, 2017May 25, 2017 3:00 pm PST

Investors have a lot of faith in Nintendo at the moment, obviously thrilled with the early success of the Switch and the promising, 100 percent attachment rates of Mario Kart 8 Deluxe and The Legend of Zelda: Breath of the Wild. The company’s shares hit a five-year high peak this week, settling at ¥31,880 a share (~$285).

This peak beat out the spike that Nintendo hit last July in the wake of Pokémon GO’s immediate success. Shares peaked at ¥31,770 (~$284) back then, as pointed out on NeoGAF.

The Nintendo Switch just keeps on chugging

We’re only two months in, but the Nintendo Switch already looks like the dream success that Nintendo had been searching for. Attachment rates are soaring, games have begun flowing, and if Nintendo’s worst problem is that it sells its consoles too fast to keep them in stock, well, they could have a whole lot worse to complain about right now. It’s certainly exciting to see how far this “little console that could” goes.

As you can see in the graph above, the Nintendo Wii’s dominating years are still a stretch and a half out of reach.

The Guardian NeoGAF

Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...

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