New trademark filings suggest Amazon is planning to bring its checkout-free Amazon Go stores to the United Kingdom. The retail giant has applied to register slogans like “No Lines. No Checkout. (No, Seriously.),” which are already used in Amazon Go promotions in the U.S., with the Intellectual Property Office.
Amazon Go stores offer “the world’s most advanced shopping technology” to make your weekly grocery trip a lot less painful. Using intelligent sensors, cameras, and deep learning, Go stores automatically detect which products you take off the shelves, adds them to your virtual basket, and charges your Amazon account when you leave the store. You simply shop and go.
Amazon currently operates only one Go store in Seattle, Washington, but it has plans to open more. According to a report from Bloomberg, the company is also looking to expand into new countries — specifically the U.K. — after registering its Go slogans with local authorities. In addition to the slogan above, Amazon has applied for “No Queue. No Checkout. (No, Seriously.)”
Amazon has been doing battle with local grocery stores in the U.K. for years now, applying more pressure to the likes of Tesco and Sainsbury’s, who are struggling to compete with budget brands from the likes of Aldi and Lidl. It has partnered up with Morrisons for its online grocery delivery service called Fresh, and it offers one-hour deliveries — something most other grocery stores are yet to provide — in London.
Amazon refused to comment on the filings, and it is yet to make its U.K. expansion plans official.