Asus is “likely” to give up on its ZenWatch smartwatch lineup because sales so far have been lower than the company expected, according to a new report. The ZenWatch series powered by Android Wear made its debut in 2014 and was relatively well-received by critics, thanks in part to its more affordable price tag.
The company’s most recent wearable is the ZenWatch 3. Launched in November of last year, the device features a circular display like rival watches (its predecessors all had square displays) and Qualcomm’s latest Snapdragon Wear 2100 processor. It also boasts an attractive, water-resistant design; 512MB of RAM, and 4GB of storage.
Like previous ZenWatch models, the ZenWatch 3 is also more affordable than high-end rivals. Its regular retail price is $229, but you can currently buy it directly from the Asus Store for $209. That’s $90 cheaper than the Huawei Watch 2, $100 cheaper than the Samsung Gear S3 Frontier, and $40 cheaper than the second-generation Moto 360.
But despite its price tag, the ZenWatch series has never really been a hit with consumers, many of whom have opted for more famous brands and, in previous years, fancier designs. According to a report from Digitimes, Asus is shipping just 5,000-6,000 units a month on average. In comparison, Apple shipped 3.5 million Apple Watches in the first quarter of 2017.
Supply chain sources claim Asus is now ready to discontinue development of the ZenWatch lineup. There’s no word on when the move might happen, and Asus is yet to make it official, but it looks like the ZenWatch 3 could be its last watch for the foreseeable future.