For a while there it looked as though the Apple Watch wasn’t going to take off for Apple, but things have turned around. According to the latest numbers from Strategy Analytics, Apple sold approximately 3.5 million Apple Watches last year, topping all other wearable makers, including Fitbit.
The reported 3.5 million sales figure was up from 2.2 million the year prior. That figure accounts for 15.9 percent of all wearables sold in the U.S. market. Tim Cook revealed sales numbers of the Apple Watch “nearly doubled” during Apple’s latest earnings call, though he didn’t get into specifics.
Fitbit, on the other hand, only sold 2.9 million devices, down 35 percent from the year before. The wearable market has largely moved towards a fitness-first function, making Fitbit’s decline that much more disappointing. Apple regrouped after the first-generation Apple Watch didn’t quite take off and re-marketed the Apple Watch Series 2 as a fitness accessory with a waterproof design and health-related ads.
Wearable shipments increased all-together
Although Fitbit didn’t enjoy the best year, there was some good news: The wearable market saw an increase in devices sold from 18.2 million in 2016 to 22 million this year. This shows there is still growth in the segment.