ZeniMax, the parent company of Bethesda, doesn’t like the similarities in names between their game, Prey, and indie developer No Matter Studios’ Prey for the Gods. They forced a name change.
It’s that the two names share the word Prey, and we assume that ZeniMax thinks consumers will be confused when they look at Prey, the space horror first person shooter, and Prey for the Gods, and action adventure survival title. The last screenshot below is for Prey for the Gods.
The new title is one that’s a combination of the current title and one the developer initially considered. Prey for the Gods is now Praey for the Gods.
The studios’ recent newsletter issue discusses the change.
“Honestly, we could make this entire newsletter about our thoughts on this. Trademark law is what we were dealing with and we aren’t under any NDA so we can state the opposition in this situation, Bethesda/Zenimax…
…While we disagree with their opposition we were able to come to an agreement. This is really something no starting company should have to deal with let alone a tiny team of 3. So the fact that we came out the other end intact still developing the game was a win. One that will no doubt shape our company moving forward.”
Gotta protect that brand, I suppose
Obviously, no one would confuse Prey for Praey for the Gods. This is all about brand protection, and that’s standard in today’s world. If anything, ZeniMax gave the small studio more publicity here.